Back in 2013, I set out on my journey to help companies build their innovation and creativity capabilities. 

After all, you and I both know how important innovation and creativity are for growth, not only now but in the future. 

The statistics highlight just how vital it is to keep developing these core skills: 

• Creativity will become the #3 most important skill in the workforce by 2020 (Source: World Economic Forum) 
• 94% of leaders think that people and culture are the most important drivers of innovation, but only 35% of them are confident in their innovation decisions (Source: McKinsey survey of 600 business leaders) 
• Creativity is listed as the #1 capability businesses need to navigate an increasingly complex world (Source: IBM survey of 1,500 CEOs)  

• 96% of innovations fail to return their investment (Source: Doblin study of thousands of innovations)  
• Over 59% of people feel they are NOT creative, and less than 1/3 people feel they are living up to their creative potential (Source: Adobe survey of 5,000+ people) 
• Average creativity scores for the total population have been falling since 1990! (Source: Study of 300,000 people’s creativity scores) 

I wanted to create the best training on the subjects in the world, so I looked at what most innovation and creativity training included. 

And what I found shocked me.  

Most “innovation” and “creativity” training and workshops (even the most expensive ones) don’t actually produce any tangible results!  

They usually fall into two types: 

• Motivational “teambuilding” sessions, where a speaker will tell you how creative visionaries like Steve Jobs or Albert Einstein overcame obstacles to change the world (without giving you any advice on how you can do this in addition to your day job) 
• Brainstorming sessions, where a facilitator will help you fill an entire wall with post it notes of “Great Ideas!” (but then disappear when it comes to trying to execute any of them)  

Not only that, but the traditional way of running these training workshops is completely outdated, is a logistical nightmare, and sometimes even harms business performance. 

Problems with traditional training methods: 

• The logistical nightmare of trying to get time in people’s diaries for a workshop (especially senior leadership) 
• The cost of bringing in a private facilitator (often costing thousands of dollars per day) 
• Attendees being disengaged, and constantly distracted by their phones and email 
• The cost of booking travel, venue and hotels for multiple people (not to mention the time spent booking) 
• Trying to write a business case for why the company should invest this much money into one day's training, and being asked "What is the Return On Investment?"
• THE FACT THAT AFTER THE TRAINING WAS OVER, PEOPLE WERE TOLD TO JUST GET BACK TO DOING THEIR WORK LIKE THEY DID BEFORE 

In my professional opinion, this just wasn’t good enough. 

I wanted to find out what actually making a successful difference to building the capability to not only generate breakthrough ideas, but execute those ideas into innovations and manage the process effectively. 

So I contacted more than 50 of the world’s leading experts on creativity and innovation, asking them to share their Insider Secrets on what makes a difference to building innovation and creative capabilities. 

They shared with me some of the most valuable, exclusive insights ever collected. 

And now, I want you to have access to their knowledge in a way which is designed to start delivering results IN LESS THAN 2 HOURS. 

I'm Nick Skillicorn, I study the evidence of what makes creativity and innovation work, and today I want to give you access to all of these Insider Secrets.  

After spending hundreds of hours organising all of these interviews, I have now made them available to you in this unique, exclusive eLearning system. 

I chose these 52 experts specifically because they would give you a breadth of insights across the boundaries of business, science and the arts. And these are some of the most respected experts in their fields, including Editors of scientific journals, Bestselling authors, Artists, Management leaders and even the former Editor of the Harvard Business Review. 

Their Insider Secret insights here will help you achieve the following: 

Understanding Creativity Learn the latest scientific insights on how creativity works in your brain, and how to enhance this ability in your team, your family and yourself (even if you feel like you aren't living up to your creative potential yet) 

Managing Innovation Help your team actually execute innovations projects and deliver offerings which your customers actually want. 

Leading Innovation Set up your organisation (no matter how large or small it is) to foster a culture where innovation thrives (rather than one where it dies, like in most corporate cultures strangled by bureaucracy.) 

The All Access Pass available here gives you access to stream all of the expert interviews, as often as you want (with no deadline). 

And unlike most other eLearning, you won't be overwhelmed by choice thanks to the TWO EXCLUSIVE BONUSES available nowhere else: 

• The "Impress your Boss" executive summary video: I have compressed the very best insights from each of the interviews (over 26+ hours of footage if you were to review it all yourself), into a single summary video which is less than 2 hours long. You can watch this video in an afternoon, and immediately have gained insights, tactics and actions you can use with your team, and your boss, to improve your innovation success rates and allow creativity to flourish. 
• The "Find it Fast" recommendations system: Want to know exactly which videos to watch to learn the exact things you are interested in. I have taken away the hard work by putting together the playlists for whatever you want to learn, including: - Understanding the science of creativity - Convincing management of your innovative idea - Building an innovation culture - Learning from artists - Spiritual side of creativity - Getting insight on what customers want - How to run an effective brainstorming session - New ways of approaching innovation - Becoming more creative - Overcoming fear, perfectionism and criticism - Generating better ideas - Becoming more adaptable through improvisation - Managing and measuring innovation projects - Broadening your perspectives - Framing Challenges and finding the right problems  

Benefits this All Access Pass provides to you: 

• Fits around your busy schedule (you can stream any of the HD interviews to your computer, tablet or phone at whatever time works best for you)  
• A fraction of the cost of running an innovation workshop (let alone the hassle of organising it in everyone's busy diaries) 
• The greatest variety of expert innovation and creativity insights available makes sure you are learning from the real thought leaders 
• Guided learning to exactly what you are interested in (thanks to the exclusive bonuses) 
• The fastest results of any eLearning system allows you to begin getting results in less than 2 hours (thanks to the exclusive Executive Summary video)  

This package features HD video interviews with 52 experts which you will not find anywhere else. 

You'll learn things which could completely change the way you think about generating and executing ideas, and getting more value out of them. 

Here's just a short set of highlights of what you will learn:

• Where in the brain your creativity is located
• The Wrong Way (and Right Way) to brainstorm
• Whether some people are born more creative than others, and if this can be improved
• What prevents people from sharing their best ideas (how to overcome the fear)

• How to find out which innovations your customers really want, without investing millions of dollars
• How to help senior leadership to take innovation seriously
• How to get buy-in for early stage ideas
• How to build a culture where innovation thrives

Here is a full list of all of the experts who were interviewed, and the secrets they will share with you:

With the Insider Secrets All-Access Pass, you'll be able to watch and study all of these powerful sessions on your own time. 

You'll get lifetime access to these valuable interviews and you'll never have to worry that you're missing out. 

Then, you can re-watch or re-listen however much you want to get maximum value. 

And trust me, you're going to want to watch these several times to really let everything sink in.

• Watch every session whenever is convenient for you
• Re-watch every interview an unlimited number of times with Lifetime Access
• Listen to the interviews as high-quality MP3 audio files (great for commuting, travel or at the gym)
• Read full written transcripts of each interview, fantastic for research and sharing with colleagues
• Have confidence that you are taking back control of your creativity and investing in your future success!
• Get the EXCLUSIVE BONUSES only included with the All-Access Pass

First off, let me tell you I am overwhelmed at amount of valuable information and insight that was presented. Every video I've seen completely resonated with what we are seeing in our innovation efforts. I and a few others purchased All-Access passes and I encouraged others to do so on their own nickel - and chock it up to personal growth and development. Keeping the conversation moving and visible is critical to the corporate DNA modification. 

I loved your fantastic “highlights” wrap-up of all of the sessions. The fact that you are letting us share that with others is the perfect "next step" in allowing the key messages to be communicated to our senior leadership team. I will be using it to force those conversations that need to take place - but don't just naturally happen.

Steve Weidemann - Business Transformation and Innovation Catalyst, Billion-dollar engineering company  

Wow, so many of the expert interviews you showcased were worth the price of the conference.

Chris Weber - Talent Development Manager – Multi billion dollar defense corporation 

In addition to the amazing, world-exclusive content within the interviews themselves, when you purchase the All-Access Pass you also get some exclusive bonuses not available to other summit attendees:

BONUS #3: Audio and PDF Transcript downloads

Sometimes, it is just more convenient to listen to interviews or read through transcripts when you are away from your desk. To achieve this, anyone who buys access to the All Access Pass also gets full downloadable audio and PDF transcripts of each and every interview.

Remember, these bonuses are not available to people who don't have the All-Access Pass, so don't miss out, and invest in yourself today!

HD Video interviews (26+ hours... streaming)

 $1,000 value

Audio interviews (mp3)

$500 value

Full interview transcripts (PDF)

$300 value

Exclusive Bonuses (outlined above)

$750 value

PS. On a peronal note, these are some of the most valuable interesting insights I learned from the experts:

• How Karen Dillon’s groundbreaking innovation theory helped sell houses in an area where nobody wanted them...
• Dr Mark Runco’s controversial insights on alcohol and good ideas...
• Dr Jennifer Mueller’s research on the link between "vomit" and what drives managers' decision-making...

And what I learned at the 38 minute mark in the executive summary video really surprised me.

Nick

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