Traditional training for innovation and creativity is cumbersome takes FAR TOO LONG.

But these insider secrets start getting you results within just 2 hours and can be learned anywhere, anytime!

Back in 2013, I set out on my journey to help companies build their innovation and creativity capabilities. 

After all, you and I both know how important innovation and creativity are for growth, not only now but in the future. 

The statistics highlight just how vital it is to keep developing these core skills: 

  • Creativity will become the #3 most important skill in the workforce by 2020 (Source: World Economic Forum) 
  • 94% of leaders think that people and culture are the most important drivers of innovation, but only 35% of them are confident in their innovation decisions (Source: McKinsey survey of 600 business leaders) 
  • Creativity is listed as the #1 capability businesses need to navigate an increasingly complex world (Source: IBM survey of 1,500 CEOs)  
  • 96% of innovations fail to return their investment (Source: Doblin study of thousands of innovations)  
  • Over 59% of people feel they are NOT creative, and less than 1/3 people feel they are living up to their creative potential (Source: Adobe survey of 5,000+ people) 
  • Average creativity scores for the total population have been falling since 1990! (Source: Study of 300,000 people’s creativity scores) 

I wanted to create the best training on the subjects in the world, so I looked at what most innovation and creativity training included. 

And what I found shocked me.  

Most “innovation” and “creativity” training and workshops (even the most expensive ones) don’t actually produce any tangible results!  

They usually fall into two types: 

  • Motivational “teambuilding” sessions, where a speaker will tell you how creative visionaries like Steve Jobs or Albert Einstein overcame obstacles to change the world (without giving you any advice on how you can do this in addition to your day job) 
  • Brainstorming sessions, where a facilitator will help you fill an entire wall with post it notes of “Great Ideas!” (but then disappear when it comes to trying to execute any of them)  
brainstorm does NOT produce results

Not only that, but the traditional way of running these training workshops is completely outdated, is a logistical nightmare, and sometimes even harms business performance. 

Problems with traditional training methods: 

  • The logistical nightmare of trying to get time in people’s diaries for a workshop (especially senior leadership) 
  • The cost of bringing in a private facilitator (often costing thousands of dollars per day) 
  • Attendees being disengaged, and constantly distracted by their phones and email 
  • The cost of booking travel, venue and hotels for multiple people (not to mention the time spent booking) 
  • Trying to write a business case for why the company should invest this much money into one day's training, and being asked "What is the Return On Investment?"

In my professional opinion, this just wasn’t good enough. 

I wanted to find out what actually making a successful difference to building the capability to not only generate breakthrough ideas, but execute those ideas into innovations and manage the process effectively. 

So I contacted more than 50 of the world’s leading experts on creativity and innovation, asking them to share their Insider Secrets on what makes a difference to building innovation and creative capabilities. 

They shared with me some of the most valuable, exclusive insights ever collected. 

And now, I want you to have access to their knowledge in a way which is designed to start delivering results IN LESS THAN 2 HOURS. 

I'm Nick Skillicorn, I study the evidence of what makes creativity and innovation work, and today I want to give you access to all of these Insider Secrets.  

Learn the Insider Secrets the experts use with their clients 

Insider Secrets of Creativity and Innovation

After spending hundreds of hours organising all of these interviews, I have now made them available to you in this unique, exclusive eLearning system. 

I chose these 52 experts specifically because they would give you a breadth of insights across the boundaries of business, science and the arts. And these are some of the most respected experts in their fields, including Editors of scientific journals, Bestselling authors, Artists, Management leaders and even the former Editor of the Harvard Business Review. 

Their Insider Secret insights here will help you achieve the following: 

Understanding Creativity Learn the latest scientific insights on how creativity works in your brain, and how to enhance this ability in your team, your family and yourself (even if you feel like you aren't living up to your creative potential yet) 

Managing Innovation Help your team actually execute innovations projects and deliver offerings which your customers actually want. 

Leading Innovation Set up your organisation (no matter how large or small it is) to foster a culture where innovation thrives (rather than one where it dies, like in most corporate cultures strangled by bureaucracy.) 

The All Access Pass available here gives you access to stream all of the expert interviews, as often as you want (with no deadline). 

And unlike most other eLearning, you won't be overwhelmed by choice thanks to the TWO EXCLUSIVE BONUSES available nowhere else: 

  • The "Impress your Boss" executive summary video: I have compressed the very best insights from each of the interviews (over 26+ hours of footage if you were to review it all yourself), into a single summary video which is less than 2 hours long. You can watch this video in an afternoon, and immediately have gained insights, tactics and actions you can use with your team, and your boss, to improve your innovation success rates and allow creativity to flourish. 
  • The "Find it Fast" recommendations system: Want to know exactly which videos to watch to learn the exact things you are interested in. I have taken away the hard work by putting together the playlists for whatever you want to learn, including: - Understanding the science of creativity - Convincing management of your innovative idea - Building an innovation culture - Learning from artists - Spiritual side of creativity - Getting insight on what customers want - How to run an effective brainstorming session - New ways of approaching innovation - Becoming more creative - Overcoming fear, perfectionism and criticism - Generating better ideas - Becoming more adaptable through improvisation - Managing and measuring innovation projects - Broadening your perspectives - Framing Challenges and finding the right problems  

Benefits this All Access Pass provides to you: 

  • Fits around your busy schedule (you can stream any of the HD interviews to your computer, tablet or phone at whatever time works best for you)  
  • A fraction of the cost of running an innovation workshop (let alone the hassle of organising it in everyone's busy diaries) 
  • The greatest variety of expert innovation and creativity insights available makes sure you are learning from the real thought leaders 
  • Guided learning to exactly what you are interested in (thanks to the exclusive bonuses) 
  • The fastest results of any eLearning system allows you to begin getting results in less than 2 hours (thanks to the exclusive Executive Summary video)  

What is the training in the Insider Secrets All Access Pass? 

Innovation and Creativity Experts Insider Secrets

This package features HD video interviews with 52 experts which you will not find anywhere else. 

You'll learn things which could completely change the way you think about generating and executing ideas, and getting more value out of them. 

Here's just a short set of highlights of what you will learn:

  • Where in the brain your creativity is located
  • The Wrong Way (and Right Way) to brainstorm
  • Whether some people are born more creative than others, and if this can be improved
  • What prevents people from sharing their best ideas (how to overcome the fear)
  • How to find out which innovations your customers really want, without investing millions of dollars
  • How to help senior leadership to take innovation seriously
  • How to get buy-in for early stage ideas
  • How to build a culture where innovation thrives

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Who are these experts, and what secrets will they reveal to you?

Here is a full list of all of the experts who were interviewed, and the secrets they will share with you:

Arne Dietrich

Where in the brain does creativity happen? – Dr Arne Dietrich (Author of How Creativity Happens in the Brain)

Karen Dillon

Understanding the new “Jobs to be done” theory of innovation – Karen Dillon (Former editor of Harvard Business Review, Co-Author of Competing Against Luck)

Leigh Stringer

How your workplace and surroundings affect your creativity – Leigh Stringer (Author of The Green Workplace)

Michael Graber

Finding the new concepts and insights to take your company forward – Michael Graber (Founder of Southern Growth Studio)

Shad Kunkle

How improvisation helps you play the scene you are really in, not the one you wished for – Shad Kunkle (Touring member of Second City Chicago)

Soren Kaplan

How Innovation Culture is the only sustainable competitive advantage – Soren Kaplan (USC Center for Effective Organizations & Author of The Invisible Advantage)

Nick Skillicorn

The Ten Types of Innovation – Nick Skillicorn (Innovation and Creativity expert, Author, Speaker, Founder of Improvides Innovation Consulting)  

Jennifer Mueller

The evidence of why managers ignore creative ideas (even when they think they don’t) – Dr Jennifer Mueller (Author of Creative Change)  

Chris Beswick

Creating a culture of innovation aligned to strategy – Cris Beswick (Author of Building a Culture of Innovation)  

Peter Cook

Why you can’t just perform other people’s ideas your whole life – Peter Cook (Author of Leading Innovation, Creativity and Enterprise)  

Adam Meggido

Finding out what facilitates your creative flow – Adam Meggido (Co-creator of Showstopper! The Improvised Musical)

Alan Gregerman

How insights from strangers can bring new ideas into your company – Dr Alan Gregerman (Author of the Necessity of Strangers)

Stephen Shapiro

Why you shouldn’t implement the best practices of other companies – Stephen Shapiro (Author of Best Practices are Stupid)

Mark Runco

What the latest research is telling us about creativity – Dr Mark A Runco (Editor of the Creativity Research Journal)

Holly Green

Triggering innovative thinking using new prompts – Holly Green (Founder of The Human Factor)

Paul Hobcraft

Understanding the Three Horizons innovation framework – Paul Hobcraft (Founder of Agility Innovation)

James Taylor

The five stages of the creative process – James Taylor (Host of the Creative Life Podcast)

Jeffrey Shaw

How to market your creativity to get paid what you’re worth – Jeffrey Shaw (host of Creative Warriors podcast)

David Goldstein

Finding your creative personality type – David Goldstein (Author of Creative You)

Drew Boyd

Harnessing the power of constraints for innovation – Drew Boyd (Author of “Inside the Box”)

Denise Jacobs

How to banish your inner critic – Denise Jacobs (Author of Banish Your Inner Critic: Silence the Voice of Self-doubt, Unleash Creativity, and Do Your Best Work)

Mark Batey

What makes creative individuals and teams, according to the latest research – Dr Mark Batey (Manchester Business School)

Kevin McFarthing

Keeping innovation management simple by finding real insights – Dr Kevin McFarthing (Founder of Innovation Fixer)

Simon Hill

How idea management help get the best ideas across a whole company – Simon Hill (Founder of Wazoku)

Gregg Fraley

How to use the structured Creative Problem Solving method –Gregg Fraley (Author of Jack’s Notebook)

Mark Bidwell

How leaders can stop taking up space and start making space for innovation –Mark Bidwell (CEO Innovation Ecosystem and Chairman BC Platforms)

Mitch Ditkoff

The power of storytelling in innovation –Mitch Ditkoff (Founder of Idea Champions)

James Kaufman

The 4-C model of creativity –Dr James Kaufman (Author of “Creativity 101”)

Patti Clark

Regaining your sense of self and your own ability to be creative –Patti Clark (Author of This Way Up)

Art Markman

How Expert Generalists can think of problems differently with analogies –Dr Art Markman (Author of Brain Briefs: Answers to the most (and least) pressing questions about your mind)

Janet Sernack

How to create a safe space for disruption –Janet Sernack (Founder of ImagineNation)

Matthew E May

The 7 Fatal thinking flaws that prevent great ideas –Matthew E May (Author of Winning the Brain Game)

Erik Wahl

The spark (eureka moment) and grind (hard work) of creativity –Erik Wahl (Author of The Spark and the Grind)

Kyung Hee Kim

Research shows creativity levels are falling over time. What can we do to reverse this trend? –Dr KH Kim (Author of “The Creativity Challenge: How We Can Recapture American Innovation”)

Paul Sloane

How lateral thinking helps you innovate from new perspectives –Paul Sloane (Author of Think like an Innovator)

Gijs Van Wulfen

How to pick the right moment to innovate –Gijs Van Wulfen (Founder of the FORTH Innovation methodology)

Keith Sawyer

The difference between individual creativity and group creativity –Dr Keith Sawyer (Author of Zig Zag: The Surprising Path to Greater Creativity)

Mike Brown

How different perspectives and strategic detours can affect innovation –Mike Brown (Founder of Brainzooming)

Bryan Mattimore

Insights from running 1,000+ brainstorming sessions – Bryan Mattimore (Author of 21 Days to a Big Idea)

Roni Reiter-Palmon

Research on how framing a problem can drastically change how creative you are –Dr Roni Reiter-Palmon (Editor of The Psychology of Aesthetics, Creativity and the Arts)

Neil Mullarkey

Losing your fear of being “mad, bad or wrong” –Neil Mullarkey (Actor and Co-Founder of the Comedy Store Players)

Greg Satell

Finding the right problems to solve –Greg Satell (Author of Mapping Innovation)

Jorge Barba

How to stop an ego from blocking innovation –Jorge Barba (President at Baja California Innovation Cluster)

Alan Iny

How to challenge your assumptions and think in new boxes –Alan Iny (Head of Creativity at Boston Consulting Group)

Warren Berger

Why starting your innovation journey with a question is better than an idea –Warren Berger (Author of A More Beautiful Question)

Austin Hill Shaw

How becoming more connected with the world around you can help your creative energy flow –Austin Hill Shaw (Founder of Creativity Matters))

Lisa Bodell

How to kill stupid rules which prevent you having the time to innovate –Lisa Bodell (Author of Why Simple Wins and founder of FutureThink)

Taddy Hall

How the best innovation insights come from a sample size of one person –Taddy Hall (Principal at The Cambridge Group; Leader of The Breakthrough Innovation Project)

Max McKeown

The difference between NOWists and THENists –Dr Max McKeown (Author of The Innovation Book)

David Burkus

Our misconceptions around creativity –David Burkus (Author of Under New Management & Myths of Creativity)

Jack Goncalo

The individualistic vs collectivistic people affect creative teams – Dr Jack Goncalo (Professor at University of Illinois)

Ralph-Christian Ohr

How ambidextrous orgaisations can integrate innovations back into the company – Dr Ralph-Christian Ohr (Founder of Integrative Innovation)

How can I watch the sessions?


With the Insider Secrets All-Access Pass, you'll be able to watch and study all of these powerful sessions on your own time. 

You'll get lifetime access to these valuable interviews and you'll never have to worry that you're missing out. 

Then, you can re-watch or re-listen however much you want to get maximum value. 

And trust me, you're going to want to watch these several times to really let everything sink in.

With the All-Access Pass, you'll be able to:

  • Watch every session whenever is convenient for you
  • Re-watch every interview an unlimited number of times with Lifetime Access
  • Listen to the interviews as high-quality MP3 audio files (great for commuting, travel or at the gym)
  • Read full written transcripts of each interview, fantastic for research and sharing with colleagues
  • Have confidence that you are taking back control of your creativity and investing in your future success!
  • Get the EXCLUSIVE BONUSES only included with the All-Access Pass


...for only $397

Testimonials: What are customers saying?

First off, let me tell you I am overwhelmed at amount of valuable information and insight that was presented. Every video I've seen completely resonated with what we are seeing in our innovation efforts. I and a few others purchased All-Access passes and I encouraged others to do so on their own nickel - and chock it up to personal growth and development. Keeping the conversation moving and visible is critical to the corporate DNA modification. 

I loved your fantastic “highlights” wrap-up of all of the sessions. The fact that you are letting us share that with others is the perfect "next step" in allowing the key messages to be communicated to our senior leadership team. I will be using it to force those conversations that need to take place - but don't just naturally happen.

Steve Weidemann - Business Transformation and Innovation Catalyst, Billion-dollar engineering company  

Wow, so many of the expert interviews you showcased were worth the price of the conference.

Chris Weber - Talent Development Manager – Multi billion dollar defense corporation 

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Exclusive Bonuses:

In addition to the amazing, world-exclusive content within the interviews themselves, when you purchase the All-Access Pass you also get some exclusive bonuses not available to other summit attendees:

BONUS #1: “Impress your Boss” Executive summary video

We know you're busy. 

So is your boss. 

But in this exclusive video, Nick Skillicorn will highlight the key findings of each interview within a minute, so you can share the most important insights with everyone in less than the time of an afternoon meeting.

The very best insights from the whole 26+ hours of interviews are condensed into this single excutive summary video, which is less than two hours long.

Customers have said this was the single most valuable video they had seen, and that they used it to discuss the most important golden nuggets of insights with:

  • Their boss
  • Their team
  • Their clients

BONUS #2: “Find it fast” Interview Recommendations 

Want to know exactly which videos to start watching, depending on what you're interested in learning. 

Nick has put together several playlists of videos grouped by the types of insights you'll get, to save you the hassle of searching.

find it fast

BONUS #3: Audio and PDF Transcript downloads

Sometimes, it is just more convenient to listen to interviews or read through transcripts when you are away from your desk. To achieve this, anyone who buys access to the All Access Pass also gets full downloadable audio and PDF transcripts of each and every interview.

Remember, these bonuses are not available to people who don't have the All-Access Pass, so don't miss out, and invest in yourself today!

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...for only $397

The All-Access Pass includes:

HD Video interviews (26+ hours... streaming)

 $1,000 value

Audio interviews (mp3)

$500 value

Full interview transcripts (PDF)

$300 value

Exclusive Bonuses (outlined above)

$750 value

100% Money Back Guarantee

85% Complete


We are so confident that you'll get massive value from the insights in this summit that we are willing to Guarantee it!

Your All-Access Pass to the Innovation and Creativity Summit comes with a 100% Money Back Guarantee. If you don’t love it, just let us know within 30 days and get your money back. Guaranteed.  

Learn and take massive action by applying these lessons from our experts and diving into our incredible bonuses. Check out all the amazing videos. If you aren't satisfied, no problem, we'll refund your money with no questions asked.



...for only $397