It's all about the struggle Great things, there is a mentality in showbusiness where people will say "That was great! Do that all the time." And you think "No". By its nature the really great stuff has to be rare. You can even really love Monty Python, but the really great things, it's not just [...]
In this episode of the Idea to Value podcast, we speak with one of the original kings of paid marketing, Perry Marshall. Perry wrote the highest-selling book on internet advertising, the Utlimate Guide to Google Ads, and has since spent his time refining the 80/20 Pareto principle into strategies to help companies focus on the [...]
"I was just being sarcastic" A dangerous statement in most workplaces, and often the sign of minor conflict between team members. It is often seen as being hostility disguised as humour. However, recent research reveals that in the right circumstances, sarcasm can actually enhance people's creativity. A 2015 study by Francesca Gino, Adam Galinsky and [...]
In 19th Century Russian literature, there is the wonderful archetype of the Superfluous Man. This is an individual who represents being unnecessary and not achieving what they could with their position. According to Wikipedia: It refers to an individual, perhaps talented and capable, who does not fit into social norms. In most cases, this person [...]
Why do people end up buying or adopting a new innovation? Is it because the new innovation is better than all the previous versions? Is it because they are early adopters in a market? Is it because they have compared the new innovation to everything else in the market? No. It is because they perceive [...]
You can do so much in ten minutes' time. Ten minutes, once gone, are gone for good. Divide your life into 10 -minute units, and sacrifice as few of them as possible in meaningless activity. Source: Ingvar Kamprad, Founder of IKEA (Men's Health - October 2017 Interview)
In this episode of the Idea to Value podcast, we speak with South African serial entrepreneur Adii Pienaar about Life Profitability. After starting and selling several successful businesses, including the company which went on to become WooCommerce, Adii asked himself why he wasn't feeling fulfilled. In his new book, he talks about his own experiences [...]
In many companies, there are employees known for their ability to fix problems. They are colloquially referred to as "firefighters", because they are constantly putting out fires around the business. And usually this results in them being highly respected for their ability to quickly solve challenging problems, whether it be dealing with customer issues or [...]
If you want to see an example of technical innovation, you need to see this video of NASA's latest rover touching down on the surface of Mars. In these 3 minutes, you see the result of hundreds of thousands of hours of human innovation and billions of dollars in research & development, to gently lower [...]
Amidst Zoom meetings, sales reports, trend analysis, and fighting to keep up with the competition, it’s easy to overlook workplace fulfilment on the never-ending list of tasks required to run your business. However, if you’re looking for a way to improve company morale, cultivate positive relationships with clients, and boost your brand reputation within the [...]
