In today's episode of the Idea to Value Podcast, we talk to Brad Barbera, author of "Keep Innovation Simple", Innovation Strategist and holder of the first patent for low-fat mayonnaise. Topics covered in this episode: Is there a perfect formula for innovation which works for all companies? (03:00) Why you need to be careful about [...]
Many people have an overwhelming fear of failure. This usually stems from societal programming that tells us how negative and even shameful failure is. However, the reality is that failure is a necessary part of life. It is just one step of thousands you will take. It is unreasonable to expect to complete each task [...]
In today's episode of the Idea to Value Podcast, we talk with professional magician Kostya Kimlat, recently a winner on the magic TV show Penn & Teller's Fool Us. We talk about what constitutes originality and creativity in the art form of magic, what it takes to create your own tricks, and why customers always [...]
How is it possible for the brain to imagine something which it has never seen before? While you may never think about it, it is a complex problem which requires sophisticated coordination of different parts of your brain. Check out this excellent TED video above where Andrey Vyshedskiy explains exactly what is going on in your [...]
Despite what the current US president keeps saying, renewable energy is the way that the world will be powered in the future. Two of the most established technologies which already provide electricity to millions of people are solar power and wind power. However, wind power has a number of drawbacks which are often not considered, [...]
While the world of Technology has filled the world with tools of productivity and connection, it has its drawbacks. Many people today suffer from the shadow side of technology. Droves of burned out, screen-addicted zombies sign up for Digital Detox weekends. Families schedule nights without cellphones at the table once a week or only allow [...]
In today's episode of the Idea to Value Podcast, we speak with Stuart Semple, a visual artist based in Dorset, England and also one of the people in the centre of a recent controversy within the artistic world. What follows is an interesting story about how one of the world's most famous artists Anish Kapoor was [...]
In today's episode of the Idea to Value Podcast, we talk with 10-times Bestselling Author Trevor Crane about what it takes to write a book to take your business to the next level. Trevor helps people from all walks of life not only gain the confidence and tools to publish their book, but to do [...]
Many companies and people confuse what they mean when discussing Value Propositions, Benefits, and Features. Be clear with your product marketing. Value Proposition: Definition: A value proposition is the concise statement of the overarching solution to your customer’s problem. The solution then is not your product or its technical details, but the solution your product or service provides; i.e. the [...]
Every company says that innovation is important, and that they value the ideas of their people. In fact, creativity is becoming a core skill which companies know they need in the future. Yet the problem lies in the fact that so few established companies actually know how to go about getting value out of their [...]
