I often tell my clients and students that ideas are priceless.

Because you cannot put a price on an idea.

When it comes to creative ideas, they need to be executed.

If an idea just stays in your mind, or the mind of anyone else, it has no value and can make no impact.

This is one of the major problems with companies trying to become more innovative: They think that all they need to do is generate more ideas.

They might even bring in brainstorming facilitators who help them generate hundreds, or even thousands of new ideas, and these facilitators claim how successful the company has become.

But then once the brainstorming challenge is over, the list of ideas generated never gets past the Excel list into which they were entered.

It makes just as much of an impact as not having a single idea to start with.

Yes, research shows that having more ideas is better than having fewer ideas, and is likely to result in better quality ideas.

But in order to become innovations, or even just make an impact on the world, the ideas need to be executed.

Did you know that scientific evidence shows your creativity decreases over time

Idea to Value Podcast: Listen and Subscribe now

Listen and Subscribe to the Idea to Value Podcast. The best expert insights on Creativity and Innovation. If you like them, please leave us a review as well.
Apple Podcasts
Google Podcasts
Spotify
Stitcher
The following two tabs change content below.
My Twitter profileMy Facebook profileMy LinkedIn profileMy YouTube channel

Nick Skillicorn

Chief Editor, Founder & CEO at Improvides Innovation Consulting
Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.