I often tell my clients and students that ideas are priceless.
Because you cannot put a price on an idea.
When it comes to creative ideas, they need to be executed.
If an idea just stays in your mind, or the mind of anyone else, it has no value and can make no impact.
This is one of the major problems with companies trying to become more innovative: They think that all they need to do is generate more ideas.
They might even bring in brainstorming facilitators who help them generate hundreds, or even thousands of new ideas, and these facilitators claim how successful the company has become.
But then once the brainstorming challenge is over, the list of ideas generated never gets past the Excel list into which they were entered.
It makes just as much of an impact as not having a single idea to start with.
Yes, research shows that having more ideas is better than having fewer ideas, and is likely to result in better quality ideas.
But in order to become innovations, or even just make an impact on the world, the ideas need to be executed.
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