Over the past few weeks, I have been telling you about the history behind True Creativity.

How I started on the journey to find out how creativity worked, and why I found it so important to focus on the science of creativity.

Today, I’d like to give you a sneak preview about what exactly I have been working on in secret over the past few years.

You see, for all of the keynote speaking, workshops and consulting that I have done recently, I keep running into the same problem.

I want to help a billion people improve their creativity.

But there is only one of me, and I can only be in one place at a time.

Not only that, with differences in time zones, I would only be able to speak with about a third of the world on any day consistently anyway.

So my first thought was to produce a series of video lectures, teaching the knowledge of the science of creativity.

Yet the more I went down that rabbit hole, the more I realised that simply recording lectures would not have a transformational effect on the people I was trying to help.

Just watching a video is a passive experience. It doesn’t require the person to actively engage or change their behaviour.

And what I want to achieve is to drive a change in people’s creativity, their performance at work, and their lives.

So I decided to develop the True Creativity Transformation System.

True Creativity will be an online learning system, but much more than just a video-based course.

With multiple modules designed to each teach the scientific insights around specific aspects of creative performance, grouped into a cohesive curriculum and working towards mastering the skills, this will be a structured system to focus on delivering transformative results.

Step-by-step, with progress tracking in between and working towards a clear accreditation for when you have mastered the content.

All based on exclusive scientific insights into what it really takes to improve your creativity. Insights which do not exist in any other training system, video series or book by anyone else.

But I wanted to make sure that what I am producing actually solved to needs and desires of people looking to improve their creativity, so I am going to do something quite unique.

While I have completed to research for the course, I want to find out what you would want it to include before I finish recording the content.

So unlike 99% of other courses, which just record the videos, upload them and forget about them, I want to engage you from the very beginning.

The full course will come out this year, but I want you to join me in developing it, so that it includes the answers to the questions and creative desires you have, rather than me just guessing.

So next week, I will be hosting a live webinar for a few early adopters, where I would like to find a small, select cohort of people to help set the content for the course, as well as being the first people in the world to access the learnings.

Spaces will be very limited, so if you want to be one of the first people to take their understanding of creativity to the next level, join me next week for the preview webinar and become part of it.

If you want to join me on the 24th of Feb, you’ll need to register as I plan on only sharing the live feed on a private server, but you can get access to it by clicking here:


More information to come soon, watch out for the final part next week.

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Did you know that scientific evidence shows your creativity decreases over time
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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.