I speak with Gijs Van Wulfen, Linkedin innovation Influencer, on what it takes to execute innovation, and how to get your managers to listen to your ideas.
There is a sad fact in the innovation community, which is that a lot of advice which companies get from many experts about innovation is nothing more than inspiration. By this I mean that it consists of either a speech or afternoon workshop in which a team is told how Apple has been successful, or how 3M manages their list of ideas, or how JFK challenged a nation to aim for the moon.
This may be great for staff morale for a few hours, but it usually doesn’t help teams understand how they can actually help implement that in their company.
The same can be true of a lot of books on innovation. Full of case studies and examples from famous companies, but falling short in helping companies actually implement it themselves.
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