James Dyson has just revealed what his engineering firm has been working on for the past four years: the world’s most advanced hair dryer, called the Supersonic.
Known best for its high-end vacuum cleaners, Dyson has consistently entered new markets which make use of its digital motor technology to get more airflow through smaller areas. It achieved this to great effect with its hand-drying solution, and to a lesser degree with its bladeless fan.
Now it has its eye on the premium consumer with its new hair dryer. Why the premium? Because these hair dryers will cost around $399 when they go on sale later in 2016.