Don’t fall victim to confirmation bias.

If you set up your innovation experiments to just prove or confirm what you hope to find, you will miss out on the sort of valuable information and insights you can use to actually make your solution better.

Instead, focus on continuously improving.

Improve.

Don’t prove.

Did you know that scientific evidence shows your creativity decreases over time

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Nick Skillicorn

Chief Editor, Founder & CEO at Improvides Innovation Consulting
Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.