This whole music video was shot in actual zero gravity.

No digital special effects.

No wires.

Just an unbelievable amount of coordination, imagination and creativity.

And a lot of failed attempts before each shot worked out.

If you’re wondering how they did it, it was shot in 28-second long clips on a parabolic flight of a specially-designed aeroplane, during which everyone inside the plane experiences the sensation of weightlessness.

Here is a behind the scenes video to show you exactly how they pulled off the production. What becomes clear is that just like any other creative endeavour, there were a lot of failed attempts before they finally got the shot they were after.

Have you seen a music video like this before? What other music videos do you think are super-creative? Let us know in the comments below, and don’t forget to share.

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.

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