Is this the most creative music video of 2016 already?

This whole music video was shot in actual zero gravity.

No digital special effects.

No wires.

Just an unbelievable amount of coordination, imagination and creativity.

And a lot of failed attempts before each shot worked out.

If you’re wondering how they did it, it was shot in 28-second long clips on a parabolic flight of a specially-designed aeroplane, during which everyone inside the plane experiences the sensation of weightlessness.

Here is a behind the scenes video to show you exactly how they pulled off the production. What becomes clear is that just like any other creative endeavour, there were a lot of failed attempts before they finally got the shot they were after.

Have you seen a music video like this before? What other music videos do you think are super-creative? Let us know in the comments below, and don’t forget to share.

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Nick Skillicorn

Chief Editor, Founder & CEO at Improvides Innovation Consulting

Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.

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