This whole music video was shot in actual zero gravity.
No digital special effects.
Just an unbelievable amount of coordination, imagination and creativity.
And a lot of failed attempts before each shot worked out.
If you’re wondering how they did it, it was shot in 28-second long clips on a parabolic flight of a specially-designed aeroplane, during which everyone inside the plane experiences the sensation of weightlessness.
Here is a behind the scenes video to show you exactly how they pulled off the production. What becomes clear is that just like any other creative endeavour, there were a lot of failed attempts before they finally got the shot they were after.
Have you seen a music video like this before? What other music videos do you think are super-creative? Let us know in the comments below, and don’t forget to share.
Latest posts by Nick Skillicorn (see all)
- Flexing Your (Underused) Creative Muscle: my podcast interview with the Innovation Engine - November 27, 2017
- Why didn’t I think of that? A reusable, square wine barrel wins design award - November 20, 2017
- This emotional short animation shows how parents inadvertently stifle their children’s creativity - November 12, 2017
- Diminishing law of innovation returns and the problem with “better” - November 6, 2017