Important: Get your free ticket to David Burkus’ upcoming Work Smarter Summit:

David Burkus is a best-selling author, an award-winning podcaster, and associate professor of management at Oral Roberts University. His latest book, Under New Management, challenges the traditional and widely accepted principles of business management and proves that they are outdated, outmoded, or simply don’t work — and reveals what does. He’s delivered keynotes to the leaders of Fortune 500 companies and the future leaders of the United States Naval Academy. David is a regular contributor to Harvard Business Review and Inc.

In today’s episode of the Idea to Value Podcast, we talk about the following:

  • The difference between how academics talk about creativity compared to individuals who are trying to innovate (03:00)
  • The Myths of Creativity, and “the stories we tell ourselves are true even when they are not true” (03:55)
  • Everyone has the potential to increase their creativity (04:55)
  • How companies unintentionally silo creativity into certain divisions, telling others that they do not need to be creative (06:10)
  • What are successful companies doing that encourages innovation in their teams? (07:30)
  • The need to demonstrate trust in employees, and elimination of blockers (08:15)
  • Tactics for employees to improve their own performance, and for company leaders to improve performance across the entire company (10:10)
  • “What would have to be true for this idea to work?” (13:20)
  • David’s creative process (14:45)

Links from this episode:

* David Burkus website:

* Work Smarter Summit:


This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at


Did you know that scientific evidence shows your creativity decreases over time

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.