In today’s episode of the Idea to Value Podcast, we talk to Nicole Yershon, who ran the successful Innovation Lab at Ogilvy, one of the world’s largest advertising firms.

We talk about what an innovation lab is, and what it takes for it to be successful and actually add value.

Topics discussed today:

  • Moving from an analog world to a digital world (01:30)
  • Trying things which have never been done before (02:30)
  • The purpose and evolution of an Innovation Hub at Ogilvy (04:15)
  • The challenge of working with imperfect technology at the start (06:45)
  • How you measure success of innovation in a lab, the “Six R’s” (07:30)
  • How business management happens in the creative industries (09:30)
  • How leadership attitudes affect innovation (11:00)
  • Is an innovation lab appropriate for every company? (12:00)

Links included:

* The six Rs behind successful innovation:
* Nicole’s Website:


This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.