In today’s episode of the Idea to Value Podcast, we talk to Nicole Yershon, who ran the successful Innovation Lab at Ogilvy, one of the world’s largest advertising firms.
We talk about what an innovation lab is, and what it takes for it to be successful and actually add value.
Topics discussed today:
- Moving from an analog world to a digital world (01:30)
- Trying things which have never been done before (02:30)
- The purpose and evolution of an Innovation Hub at Ogilvy (04:15)
- The challenge of working with imperfect technology at the start (06:45)
- How you measure success of innovation in a lab, the “Six R’s” (07:30)
- How business management happens in the creative industries (09:30)
- How leadership attitudes affect innovation (11:00)
- Is an innovation lab appropriate for every company? (12:00)
Links included:
* The six Rs behind successful innovation: http://www.telegraph.co.uk/sponsored/business/the-elevator/12171503/tips-for-successful-innovation.html
* Nicole’s Website: https://www.nicoleyershon.com/
Bonus:
This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/
* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
Nick Skillicorn
Latest posts by Nick Skillicorn (see all)
- In Group Bias: Why we prefer people who are similar to ourselves - May 20, 2022
- Podcast S7E161: Tiffani Bova – Employee Experience leading to Customer Experience - May 19, 2022
- Spontaneous movements may kickstart your creativity - May 18, 2022
- Novelty Bias - May 17, 2022
Leave A Comment