In today’s episode of the Idea to Value Podcast, we talk with 10-times Bestselling Author Trevor Crane about what it takes to write a book to take your business to the next level.

Trevor helps people from all walks of life not only gain the confidence and tools to publish their book, but to do it in a way that it is highly likely to become a bestseller and turbocharge their business.

Topics covered in this interview:

  • All of the things which prevented him from getting his first book published (02:00)
  • The importance of getting help (03:30)
  • Why journaling doesn’t work (06:00)
  • How the most important thing is to truly decide to get it done and committing to it (07:30)
  • Why you should declare to the world that you will get it done (08:00)
  • Why you should write a book at all, to help your business (10:30)
  • The worst way, and best way, to make money as an author (15:00)
  • How you find out what people are interested in and turn it into a bestseller (16:30)

Links mentioned in this episode:

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.