In today’s episode of the Idea to Value Podcast, we speak with Founder and CEO of SomethingNew, a company which is revolutionising the recruitment industry and which has recently won their fourth consecutive American Business Awards for innovation.

We talk about why the recruitment industry was in such need of innovation, and the benefits of everyone in a team working towards a common corporate purpose

Topics discussed in the episode:

  • 00:01:30 – The history of SomethingNew and how it got started
  • 00:02:45 – The problem facing the recruitment industry
  • 00:05:30 – How their company won awards for innovation in the recruitment industry by using a “Moneyball” method
  • 00:08:30 – Innovation needs to be linked to delivery of real value
  • 00:09:45 – Why it’s important for a company to have a purpose, a reason for existing
  • 00:10:30 – The positive impact of being in the right job, and the problems caused by being in the wrong job
  • 00:12:45 – How to get staff aligned with a corporate mission
  • 00:15:00 – What prevented Scott from starting with his idea for 10 years, and what people can learn from his experience

Links from this episode:


This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at

* Subscribe on iTunes to the Idea to Value Podcast:
* Subscribe on Stitcher to the Idea to Value Podcast:
* Subscribe on Google Play to the Idea to Value Podcast:

Want to rapidly validate new ideas and innovative products and GROW your online business?

These are the tools I actually use to run my online businesses (and you can too): I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above.

Did you know that scientific evidence shows your creativity decreases over time

What to read next:

What is innovation
The following two tabs change content below.
Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as the world's #5 Innovation blogger in 2016, I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love.