In today’s episode of the Idea to Value Podcast, we speak with Catherine Orer about what it takes for artists to raise the value of their work.

We cover several areas, including what sort of research artists need to undertake to understand what the market is willing to pay, determining their own vision of what they want their art to be, and overcoming the fear of the “business side” of things to be able to actually make their art into a sustainable, profitable business.

Topics covered in today’s episode:

  • 00:02:00 – What working at one of the world’s largest auction houses taught her about selling fine art
  • 00:04:00 – The secrets of why “perception is reality” in getting millions of dollars for art
  • 00:06:15 – The challenge of transparency in determining art value
  • 00:07:30 – How artists need to ask themselves where they want to position themselves
  • 00:09:00 – Why most artists aren’t willing to do market research
  • 00:11:00 – The importance of understanding what type of art your market is willing to pay for
  • 00:12:00 – The new business model opportunities for selling art online
  • 00:14:00 – How to overcome the overwhelm of the “business-side” of selling art, it requires an open mind and an open heart

Links mentioned in this episode:

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16

Did you know that scientific evidence shows your creativity decreases over time

Idea to Value Podcast: Listen and Subscribe now

Listen and Subscribe to the Idea to Value Podcast. The best expert insights on Creativity and Innovation. If you like them, please leave us a review as well.
Apple Podcasts
Google Podcasts
Spotify
Stitcher
The following two tabs change content below.
My Twitter profileMy Facebook profileMy LinkedIn profileMy YouTube channel

Nick Skillicorn

Chief Editor, Founder & CEO at Improvides Innovation Consulting
Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.