In today’s episode, we speak with Jesse Nieminen, Co-Founder of Innovation Software company Viima.

We talk about how companies can improve their innovation cultures, and how software is only part of the solution.

Topics covered in today’s episode:

  • 00:01:00 – The story of the Viima innovation management platform
  • 00:03:30 – The issue which large companies have is managing innovation
  • 00:06:00 – Companies have more ideas than they can implement
  • 00:09:30 – Case study of how a large insurance company learned to better understand and fix their challenges based on customer feedback
  • 00:11:30 – How customer service has become more focused on getting good feedback, rather than fixing the core issues
  • 00:14:30 – Culture really matters, both top-down and bottom-up

Links mentioned in today’s episode:


This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.