In today’s episode of the Idea to value podcast, we speak with bestselling author Jeff Goins.

Jeff is the author of “Real Artists don’t Starve”, and we speak about why so many creative people find out hard to make a living from their craft, and how a change in the stories they tell can change their fortunes.

Topics covered in today’s episode

  • 00:01:30 Jeff’s personal journey, starting as a starving artist
  • 00:03:30 How he discovered the joy of writing, even though he didn’t know what to write about
  • 00:05:00 The myth of the starving artist, and how it is related to the stories we tell ourselves
  • 00:08:00 During the Renaissance, many artists actually earned quite well
  • 00:13:00 The difference between starving artists and thriving artists nowadays
  • 00:15:30 How creative people can change their stories and mindset for success
  • 00:17:30 The danger with trying to follow your passion, and what to do instead
  • 00:19:00 Finding the intersection of passion, skill and demand
  • 00:22:00 What keeps Jeff creative is continually pushing himself to grow

Links covered in today’s episode:

Jeff’s website: 


This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.