In today’s episode of the Idea to Value Podcast, we speak with Science and Technology Journalist Gemma Milne.

Gemma has a new book coming out, all about the effects that hype is having on science journalism, and we talk about what you can do to make better understand the truth in what you read, as well as developing your critical thinking.

Topics covered in today’s episode:

  • 00:01:00 How hype can be used as a tool
  • 00:02:30 How hype affects the way we learn about and understand new ideas
  • 00:04:00 Hype is accidental fooling
  • 00:05:30 There is a responsibility on scientists and journalists to make sure that what is being communicated is true, but also on the reader
  • 00:07:00 Examples of which innovations are being overhyped (like Artificial Intelligence), and also underhyped (like Fusion energy)
  • 00:11:45 How scientists can communicate better while still telling the truth, and preventing fake news from countering the public opinion
  • 00:16:00 Has there been an erosion of trust in science? Or is it about the public not being able to attribute expertise
  • 00:17:45 Always consider the context of what you are reading and hearing

Links mentioned in today’s episode:


Did you know that scientific evidence shows your creativity decreases over time

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.