In today’s episode of the Idea to Value podcast, we speak with Linkedin Top Voice of 2019 and innovation vlogger, Céline Flores Willers.

We talk about what it takes for companies and individuals to better get their message out there on Linkedin, and the importance of brand authenticity.

Topics covered in today’s episode:

  • 00:01:30 – Her journey starting with innovation and Ernst & Young
  • 00:03:30 – How she chooses the innovation topics to talk about
  • 00:04:45 – The importance of a personal brand message on Linkedin, and how this fits into marketing
  • 00:07:00 – It is not authentic to just share company messages, you need to bring in your own content
  • 00:08:45 – Don’t worry about putting out content which doesn’t look perfect. It needs to be authentic

Links mentioned in today’s episode:

Célin’s Linkedin profile: https://www.linkedin.com/in/c%C3%A9line-flores-willers/

 

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.