In today’s episode of the Idea to Value Podcast, we speak with Michael Raynor, Managing Director for the Deloitte US Strategy group, and author of numerous groundbreaking books on innovation, including The Innovator’s Solution and the Strategy Paradox.

We speak about the link between strategy and innovation, what companies get wrong about disruptive innovation and understanding where your company is in the market.

Topics covered in today’s episode:

  • 00:02:00 – The history of the Innovator’s Solution, creating separate organisational entities for different types of innovation
  • 00:04:45 – The misunderstanding of Disruptive Innovation
  • 00:07:30 – Why you cannot use disruption as a strategy
  • 00:09:00 – The links between strategy (embracing tradeoffs) and innovation (breaking tradeoffs)
  • 00:15:00 – Understanding your intent when determining where innovation should be invested in
  • 00:16:15 – How to set an innovation strategy to help the company understand where you currently are in a market against two factors (price and performance) and where you need to get to
  • 00:20:00 – How Deloitte is innovating internally

Links mentioned in today’s episode:

Did you know that scientific evidence shows your creativity decreases over time

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.