In today’s episode of the Idea to Value podcast, we speak with Brant Cooper, Founder of Moves the Needle.

We wrote the first book on the Lean Startup method, The Lean Entrepreneur, and we speak about Lean Innovation and dealing with Uncertainty.

Topics covered in this episode:

  • 00:04:00 – The 5E Model of Disruption Poetry
  • 00:06:00 – Everybody needs to balance execution work with exploration work
  • 00:09:00 – Teams need to be agile
  • 00:12:30 – How to measure and improve the 5 aspects using learning metrics
  • 00:16:00 – Empathy leads to insights

Links mentioned in this episode:

Did you know that scientific evidence shows your creativity decreases over time

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.