In this episode of the Idea to Value Podcast, we speak with Adrian Mills, Partner for Creative, Brand & Advertising at Deloitte Digital in Australia.

We speak about why a consultancy would bring in advertising people, and his experience in building creative capabilities within a large company.

Topics covered in this episode:

  • 00:02:00 – His experience joining a consultancy from advertising
  • 00:04:00 – Why consultancies are bringing in creative talent from other industries
  • 00:06:30 – Some of the projects he has been involved with, including voice assist for hospitals
  • 00:08:15 – Getting cross functional teams to work effectively together, the combination of vigour and rigour
  • 00:11:30 – Building creative capabilities across Deloitte
  • 00:13:45 – How the pandemic has impacted the business demand for creative services
  • 00:15:00 – His team’s involvement in developing solutions

Links mentioned in this episode:

Did you know that scientific evidence shows your creativity decreases over time

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Nick Skillicorn

Chief Editor, Founder & CEO at Improvides Innovation Consulting
Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.