On this episode of the Idea to Value podcast, we speak with Adi Mazor Kario, innovation strategy and design expert and author of Innovating through Chaos.

We talk about how innovation drives the Israeli economy, where this culture of innovation comes from, and how companies can continue innovating during chaos.

Topics covered in this episode:

  • 00:01:30 – Adi’s story starting with product design and getting fired from her job while holding her baby
  • 00:05:00 – Why Israel is such a hotbed of innovation, and why their people are so confident
  • 00:08:30 – The Invincible Innovation formula, and how it is based on practicality
  • 00:11:30 – Why open-mindedness is so important for innovation, and getting used to uncertainty
  • 00:14:00 – Innovating through Chaos

Links mentioned in this episode:


Did you know that scientific evidence shows your creativity decreases over time

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.