In this episode of the Idea to Value podcast, we speak with one of the original kings of paid marketing, Perry Marshall.

Perry wrote the highest-selling book on internet advertising, the Utlimate Guide to Google Ads, and has since spent his time refining the 80/20 Pareto principle into strategies to help companies focus on the parts of their business which bring the most reward.

Topics covered in today’s episode:

  • 00:01:30 – Perry’s history in cracking how to do online advertising. Times of great uncertainty are times of great opportunity.
  • 00:07:00 – How Google changed the way advertising works
  • 00:09:30 – There is no longer an advantage to doing more and more all the time
  • 00:13:30 – How a surprise visit from Perry’s brother started the journey to reducing everything in his business and life
  • 00:17:00 – The 80/20 principle is about choosing what not to do, then allowing you to focus on what works better
  • 00:22:00 – The 2,700 Dollar espresso machine
  • 00:25:00 – How to use the 80/20 principle in your personal life as well

Links mentioned in today’s episode:

Did you know that scientific evidence shows your creativity decreases over time

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Nick Skillicorn

Chief Editor, Founder & CEO at Improvides Innovation Consulting
Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.