In this episode of the Idea to Value podcast, we speak with Co-Founder of Getkickbox at Swisscom, Ralph Hartmeier.

Kickbox is a framework which aims to bring the benefits of open innovation to all companies, based on a system pioneered by Adobe.

Topics covered in today’s episode:

  • 00:01:15 – Ralph’s entrepreneurial history and how it brought him to Swisscom
  • 00:03:00 – What is the Kickbox? And whether they still give out free $1000 credit cards to anyone who wants one
  • 00:06:30 – How the process works
  • 00:09:00 – How the process affects the decision making process around which innovations can get started, and reducing friction from decision makers
  • 00:12:00 – The types of innovations for which kickbox works well
  • 00:15:45 – The value of validating whether ideas should be shut down faster than with previous innovation processes
  • 00:19:30 – How to validate ideas with less than $1000

Links mentioned in today’s episode:

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.