In today’s episode of the Idea to Value Podcast, we speak with international creativity advocate Dr Robert Alan Black. We touch on his history working with the late, great Prof Paul E Torrance and speak about the history of creativity research.

Topics covered in this episode:

  • 00:01:15 – Dr Black’s history in architecture and advertising, leading him to the new field of creativity research
  • 00:06:30 – Who was Prof Paul E Torrance and his impact on the field of creativity research
  • 00:09:30 – How creativity tests were developed in the 1950s
  • 00:12:30 – The differences between creativity and highly creative thinking, which is “generation of new (to you) ideas”
  • 00:14:30 – The difference between analytical, intuitive and divergent thinking
  • 00:19:00 – The challenge of develop creative thinking skills
  • 00:22:30 – Moving away from studying sick people, to studying psychology
  • 00:26:30 – How people can learn to improve their creative thinking skills, using the SPREAD framework

Links mentioned in this episode:

Did you know that scientific evidence shows your creativity decreases over time

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.