In this episode of the Idea to Value podcast, we speak with head of Incumetrics and innovation author, Robin Gaster.

We talk about the giant that is Amazon, how it manages to innovate and whether this is a sustainable model of innovation for other companies.

Topics covered in this episode:

  • 00:02:00 – Why Robin thinks that Amazon is the most important innovator of our times
  • 00.05:15 – The major turning points and innovations in Amazon’s history (Marketplace, Prime, Logistics and AWS)
  • 00:15:30 – Where his insights came from when Amazon are so secretive
  • 00:17:30 – People don’t realise that Amazon’s retail business made a loss of $32 Billion
  • 00:22:00 – The company is obsessed with growth, and serving the customer, no matter what
  • 00:26:00 – How Amazon is treating their workers like robots
  • 00:28:00 – When it comes to a culture of driving innovation, do the ends justify the means?
  • 00:30:30 – Amazon’s next big business: Healthcare

Links mentioned in this episode:

Did you know that scientific evidence shows your creativity decreases over time

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.