In this episode of the Idea to Value podcast, previously LIVE on Linkedin, we speak with Elvin Turner, author of “Be Less Zombie“.

Topics covered in this episode:

  • 00:02:15 – What it means to be less zombie
  • 00:04:00 – The deliberate choice of creating an environment where new ideas can flourish
  • 00:07:30 – The difference between having a performance space, and a rehearsal space
  • 00:10:45 – The challenge of most companies not having an innovation strategy, and how companies can quickly develop one
  • 00:14:00 – The value of thinking in experiments to find out what needs to be true, and reducing the price of failure
  • 00:19:00 – How to help bring decision-makers on board for innovation, by teaching them the appropriate new skills
  • 00:23:45 – The challenge of knowing how best to be creative at work

Links mentioned in this episode:

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Did you know that scientific evidence shows your creativity decreases over time
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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.