In today’s episode of the Idea to Value podcast, we speak with Genein Letford, award-winning speaker, best-selling author and corporate trainer on creative thinking and Intercultural Creativity.

We speak about what it takes for different viewpoints and cultures to work together in a team and organisation, in order to get the most creativity out of your people as possible.

Topics covered in this episode:

  • 00:02:00 – What is Intercultural Creativity? A culture is a group of people with similar beliefs
  • 00:06:00 – It is not just enough to bring in diversity into the company, but it is important
  • 00:08:00 – The importance of Psychological Safety and how to develop it
  • 00:12:00 – Helping the groups who are not diverse, in order to shift their perspectives
  • 00:15:00 – The art bias against what creativity actually is
  • 00:18:30 – How the arts can be useful in developing creativity in business

Links mentioned in this episode:

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Did you know that scientific evidence shows your creativity decreases over time
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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of Ideatovalue.com and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.