In today’s episode of the Idea to Value podcast, we speak with Kaiser Yang, Founder of Platypus Labs and author of the upcoming innovation book Crack the Code: 8 Surprising Keys to unlock innovation.

We speak about what it takes to apply creativity to build successful innovations.

Topics covered in this episode:

  • 00:02:30 – The seven primary inhibitors of creativity: The most powerful one is fear
  • 00:05:00 – What are people afraid of?
  • 00:07:15 – The importance of permission
  • 00:09:30 – The 8 keys to build innovation
  • 00:15:00 – A great case study from a bank in Poland
  • 00:16:30 – The importance of prioritising and executing ideas
  • 00:18:45 – How to give your team a compass instead of a map

Links mentioned in this episode:

Did you know that scientific evidence shows your creativity decreases over time

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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.