In today’s episode of the Idea to Value podcast, we speak with Jim Euchner. Jim is Honorary Professor at Aston Business School (UK) and Editor in Chief of Research-Technology Management, a peer-reviewed journal for practitioners of innovation, technology and research management. He was previously Vice President of Global Innovation at Goodyear Tire & Rubber Company, where he led the development of new businesses and helped launch five businesses on three continents.

We speak about his new book Lean Startup in Large Organizations: Overcoming Resistance to Innovation, and his experiences bringing new ideas to established companies.

Topics covered in this episode:

  • 00:02:00 – Lean Startup practices (as discussed with Steve Blank)
  • 00:05:00 – The importance of Innovation accounting
  • 00:06:00 – How there is often resistance in large organisations, especially the impact on the core business and possible cannibalisation
  • 00:09:30 – Jim’s example of innovation in the tyre industry, and tracking performance throughout the process
  • 00:15:00 – The problems of cannibalisation of revenue, but also cannibalisation of focus and resources
  • 00:19:45 – The different skills required throughout handovers in the innovation process
  • 00:24:30 – If you have an innovation portfolio, it allows you to try more risky ideas

Links mentioned in this episode:


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Creativity & Innovation expert: I help individuals and companies build their creativity and innovation capabilities, so you can develop the next breakthrough idea which customers love. Chief Editor of and Founder / CEO of Improvides Innovation Consulting. Coach / Speaker / Author / TEDx Speaker / Voted as one of the most influential innovation bloggers.