This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

By |2016-11-04T10:38:11+01:00April 11th, 2016|Creativity|0 Comments

A major issue around advertising and marketing nowadays is that there is a drive to "learn and perfect" it. And this is resulting in less actual creativity being used. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. In [...]