advertising

26 09, 2019

Podcast S2E41: Rodd Chant – What it takes to be a Creative Director

By |2019-09-25T20:53:55+11:00September 26th, 2019|Podcasts|0 Comments

In today's episode, we speak with Rodd Chant, who describes himself as a Creative Something. Rodd started out in music, before leading Advertising companies in Australia, Singapore, New York, Tokyo and now back in Australia. We talk about what it takes to succeed in the creative industries, and how to lead creative individuals. Topics discussed [...]

11 04, 2016

This legendary 1947 letter on the lack of creativity in advertising is even more true in 2016

By |2016-11-04T10:38:11+11:00April 11th, 2016|Creativity|0 Comments

A major issue around advertising and marketing nowadays is that there is a drive to "learn and perfect" it. And this is resulting in less actual creativity being used. Apparently this has been an issue going all the way back to the start of the advertising age, two years after World War 2 in 1947. In [...]