18 12, 2019

Podcast S3E29: Roger Firestien – Learning from the man who taught the creative process to the most people in the world

By |2019-12-18T09:17:37+01:00December 18th, 2019|Podcasts|0 Comments

In today's episode of the Idea to Value podcast, we speak with Prof. Roger L Firestien, who is a senior faculty member for the Centre for Applied Imagination, University of SUNY, Buffalo. He is also distinguished as being the person who has trained more people to lead the creative problem solving process (CPS) than anyone [...]

18 02, 2019

The single best way to improve your brainstorming sessions

By |2019-02-20T10:43:43+01:00February 18th, 2019|Innovation|0 Comments

Brainstorming doesn't work. At least, not the way most companies do it. And that is because most brainstorming sessions are not designed to deliver results for the company, only for the facilitator. You may have seen the four basic rules of brainstorming, taken from Alex Osborn's Applied Imagination: The Four Rules of Brainstorming: Go for [...]