The Ambiguity Effect bias

By |2021-07-21T16:42:28+02:00July 21st, 2021|Creativity|0 Comments

Why do so many companies keep making the "wrong" decisions time and again? And what impact does this have on innovation projects? It may be linked to a cognitive bias called the Ambiguity Effect bias. The ambiguity effect is a cognitive bias that describes how we tend to avoid options that we consider to be [...]