Brand Essence: The Rock’n’Roll of Business

By |2017-06-09T13:43:52+02:00June 9th, 2017|Innovation|0 Comments

Like famous musicians, effective brands maintain a certain sway over those who come into contact with them, a sense of awe and authority that translates talent, focus, and hard work into an essence that communicates instantly. Let’s begin by defining the word “brand.” To start we will play the game “no.” I’ll ask several questions [...]