The myth of a better mousetrap: A case study in bad innovation

By |2017-03-17T14:54:06+11:00March 17th, 2017|Inspiration|3 Comments

One of the most famous quotes about innovation goes as follows: Build a better mousetrap, and the world will beat a path to your door Unfortunately, this is not how innovation works. It was apparently attributed to Ralph Waldo Emerson (although it turns out this was a misquotation) and tells people that if you create [...]