Reboot a Sluggish Brand: Part Two

By |2017-05-26T13:09:06+02:00May 26th, 2017|Innovation|0 Comments

In last week’s column we explored the corporate psychological journey that happens to accept the fact that a once-leading brand needs to be transformed and relaunched. This column will walk you through how to do it. Allow me to be clear. I am not discussing refreshing a logo or crafting a new tag line, but [...]