brand strategy

9 06, 2017

Brand Essence: The Rock’n’Roll of Business (Part Three)

By |2017-06-09T13:45:18+11:00June 9th, 2017|Innovation|0 Comments

Part 3 of 3. See part 1 and 2 Your marketers either need to create a fire or be fired. If you have uninspired and uninspiring marketing professionals on your team, be warned. Give him or her one chance to kick into high gear. Then act decisively. Fire them if they cannot change tempo. Be [...]

9 06, 2017

Brand Essence: The Rock’n’Roll of Business (Part Two)

By |2017-06-09T13:45:36+11:00June 9th, 2017|Innovation|0 Comments

Part two of three. See part 1 here One real power of a brand is that it serves as a tuning fork for an organization, helping them quicken strategic decisions, vetting new opportunities, and making hard choices when projections are slipping away from the target. Nothing kills brand value more than short-term revenue focus. When [...]