business growth strategy

26 07, 2017

Back to Basics: Elements in the Product Story

By |2017-07-26T17:04:25+11:00July 26th, 2017|Innovation|0 Comments

Many companies and people confuse what they mean when discussing Value Propositions, Benefits, and Features. Be clear with your product marketing. Value Proposition: Definition: A value proposition is the concise statement of the overarching solution to your customer’s problem.  The solution then is not your product or its technical details, but the solution your product or service provides; i.e. the [...]

8 07, 2016

Can’t We All Just Get Along? Innovation and Bridging the Generational Divide

By |2016-11-04T10:37:54+11:00July 8th, 2016|Innovation|0 Comments

The innovation book Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival lays out a step-by-step framework of 10 Key Imperatives that an organization must take to achieve profitable business growth through innovation. While a structured, repeatable innovation process is critical to create and sustain innovation in a competitive, dog-eat-dog marketplace, it alone is [...]