If you want to create a high-growth company or transform a slow- or flat-growth organization into a category-dominating leader, you cannot manage this type of growth with an MBA-styled leader who wants to function like a strategic CFO by mainly cutting costs and managing profit and loss. Companies looking to lead—to either invent or reset [...]
In last week’s column we explored the corporate psychological journey that happens to accept the fact that a once-leading brand needs to be transformed and relaunched. This column will walk you through how to do it. Allow me to be clear. I am not discussing refreshing a logo or crafting a new tag line, but [...]
Change is difficult, and changing for the better rarely happens out of virtue. When prospects reach out we know only one fact: They want to change something in their organizational mix and grow and want help. Often the need is an unexpressed and even unconscious urge for the company or nonprofit. Sometimes the board demands [...]
The innovation book Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival lays out a step-by-step framework of 10 Key Imperatives that an organization must take to achieve profitable business growth through innovation. While a structured, repeatable innovation process is critical to create and sustain innovation in a competitive, dog-eat-dog marketplace, it alone is [...]
