In today's episode of the Idea to Value Podcast, we speak with Catherine Orer about what it takes for artists to raise the value of their work. We cover several areas, including what sort of research artists need to undertake to understand what the market is willing to pay, determining their own vision of what [...]
Many companies and people confuse what they mean when discussing Value Propositions, Benefits, and Features. Be clear with your product marketing. Value Proposition: Definition: A value proposition is the concise statement of the overarching solution to your customer’s problem. The solution then is not your product or its technical details, but the solution your product or service provides; i.e. the [...]
Change is difficult, and changing for the better rarely happens out of virtue. When prospects reach out we know only one fact: They want to change something in their organizational mix and grow and want help. Often the need is an unexpressed and even unconscious urge for the company or nonprofit. Sometimes the board demands [...]
You can’t outsource the important things. After working with more than 100 clients, we have noted one of the most critical factors in the success of an innovation project: if you outsource all of the work on your innovation projects, they will fail. It doesn’t matter if you use our humble Studio or a 7-figure [...]
With the recent blockbuster success of Pokemon Go, people are asking how a free game has managed to pull in more than $160 million in its first month. Welcome to the "freemium" business model, which over the past decade has quietly completely changed entire industries. In the video above, Vox outlines the simple mechanics of [...]
