Brand Essence: The Rock’n’Roll of Business (Part Two)

By |2017-06-09T13:45:36+11:00June 9th, 2017|Innovation|0 Comments

Part two of three. See part 1 here One real power of a brand is that it serves as a tuning fork for an organization, helping them quicken strategic decisions, vetting new opportunities, and making hard choices when projections are slipping away from the target. Nothing kills brand value more than short-term revenue focus. When [...]