creativity

16 01, 2021

How to Remove Roadblocks to Creativity

By |2021-01-11T16:37:37+01:00January 16th, 2021|Creativity|0 Comments

When people think about what barriers a marketer may have to success, they usually think of technical challenges. They think of things like defining a target audience or anticipating consumer response. While these are all important, there is another more important attribute of the job that causes concern. Creativity and innovation are key tools in [...]

7 01, 2021

Podcast S4E94: Cyndi Burnett – Creativity in education

By |2020-12-22T22:01:43+01:00January 7th, 2021|Podcasts|0 Comments

In this episode of the Idea to Value podcast, we speak with Cyndi Burnett, Director at Creativityandeducation.com. We speak about what it takes to bring creativity into homes and classrooms. Topics covered in this episode: 00:02:00 - Cyndi's start in learning about and teaching creativity 00:04:00 - The frustration with research and how to make [...]

1 10, 2020

Podcast S4E80: Todd Henry – Finding the personal Motivation Code that drives you

By |2020-10-01T14:27:37+02:00October 1st, 2020|Podcasts|0 Comments

In today's episode of the Idea to Value Podcast, we speak with creativity and motivation expert Todd Henry. He is the author of 5 books on how to get the best creative performance out of yourself and creative teams, the Founder of the Accidental Creative and the podcast of the same name, and author of [...]

6 08, 2020

Podcast S4E72: Mark Batey – How our environment affects our creativity

By |2020-06-30T18:27:01+02:00August 6th, 2020|Podcasts|0 Comments

In today's episode of the Idea to Value Podcast, we speak again with creativity researcher Professor Mark Batey from the Manchester Metropolitan University. We speak about some of his most recent research into how our environment affects our performance and creativity, and people who use their creativity for evil purposes. Mark is widely published on [...]

12 05, 2020

Here’s how you can come up with outside the box innovations

By |2020-05-12T12:40:12+02:00May 12th, 2020|Innovation|2 Comments

If you’ve been working in innovation for at least some time, you’re probably sick and tired of hearing people talk about “thinking outside the box”, or the need to create “outside the box innovations”. The phrase has become one of the most overused clichés out there. However, just like so many other clichés, there’s an [...]

25 03, 2020

The Fallacy of the Aha Moment & Overnight Success in Innovation

By |2020-03-23T18:07:44+01:00March 25th, 2020|Innovation|0 Comments

We’ve all heard the story of Newton and the apple. According to the legend, he came up with the theory of gravity when he was sitting under a tree and an apple fell on his head, at which point it all suddenly dawned on him. We love to hear stories of these great aha moments. [...]

7 02, 2020

Podcast S3E50: Jeff Goins – Artists don’t have to starve

By |2020-04-07T11:50:32+02:00February 7th, 2020|Podcasts|Comments Off on Podcast S3E50: Jeff Goins – Artists don’t have to starve

  In today's episode of the Idea to value podcast, we speak with bestselling author Jeff Goins.Jeff is the author of "Real Artists don't Starve", and we speak about why so many creative people find out hard to make a living from their craft, and how a change in the stories they tell can change [...]

21 01, 2020

Innovation isn’t supposed to be fun

By |2020-01-21T21:28:24+01:00January 21st, 2020|Innovation|0 Comments

Gary Pisano, a Harvard Business School Professor, wrote an excellent article in HBR last year on the hard realities of what innovative company cultures actually look like, which I highly recommend every aspiring innovator to read. The bottom line? The inspiring and comfortable attributes, such as freedom, low hierarchy, and tolerance for failure that are associated with innovative company [...]

26 09, 2019

Podcast S2E41: Rodd Chant – What it takes to be a Creative Director

By |2019-09-25T20:53:55+02:00September 26th, 2019|Podcasts|0 Comments

In today's episode, we speak with Rodd Chant, who describes himself as a Creative Something. Rodd started out in music, before leading Advertising companies in Australia, Singapore, New York, Tokyo and now back in Australia. We talk about what it takes to succeed in the creative industries, and how to lead creative individuals. Topics discussed [...]

17 09, 2019

Podcast S2E39: Bem Le Hunte – How we need to innovate our university education system

By |2019-09-17T23:24:35+02:00September 17th, 2019|Podcasts|0 Comments

In today's episode, we speak with Bem Le Hunte about her interesting new university curriculum designed to enhance the creativity and innovativeness of her students. Bem is the founding course director for the Bachelors of Creative Intelligence and Innovation at the University of Technology Sydney. Topics discussed in this episode: 00:01:15 - Why education of [...]