Disruption is not a strategy

By |2021-07-20T17:41:43+02:00July 20th, 2021|Innovation|0 Comments

If you ask a number of startups what they are hoping to achieve, undoubtedly you will encounter one that is going to "Disrupt" their industry. Disruption is what Uber, Airbnb, Amazon and the iPhone did to their industries. Disruption is cool. Disruption is sexy. And unfortunately, hardly any of these companies even know what disruption [...]