The law of diffusion of innovation

By |2021-01-18T14:53:36+01:00January 18th, 2021|Innovation|0 Comments

Any company planning on bringing a new innovative solution to market must accept the fact that not every customer will be willing to buy it immediately. There will always be certain target customers who are more resistant to trying out new ideas than others. One of the best and most important concepts to help understand [...]