What can #boycottgillette teach us about how brands need to evolve and innovate?

By |2019-01-21T19:25:25+01:00January 21st, 2019|Leadership|6 Comments

Well, that escalated quickly. Last week, Gillette released a new commerical, which instantly went viral for some very interesting reasons. Check out my response to the commercial and the controversy in the video above. The advert takes Gillette’s famous catchphrase “The Best a Man can Get”, and changes it to urge men everywhere to become [...]