goodwill

9 06, 2017

Brand Essence: The Rock’n’Roll of Business (Part Two)

By |2017-06-09T13:45:36+02:00June 9th, 2017|Innovation|0 Comments

Part two of three. See part 1 here One real power of a brand is that it serves as a tuning fork for an organization, helping them quicken strategic decisions, vetting new opportunities, and making hard choices when projections are slipping away from the target. Nothing kills brand value more than short-term revenue focus. When [...]

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9 06, 2017

Brand Essence: The Rock’n’Roll of Business

By |2017-06-09T13:43:52+02:00June 9th, 2017|Innovation|0 Comments

Like famous musicians, effective brands maintain a certain sway over those who come into contact with them, a sense of awe and authority that translates talent, focus, and hard work into an essence that communicates instantly. Let’s begin by defining the word “brand.” To start we will play the game “no.” I’ll ask several questions [...]

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