jobs to be done

21 07, 2017

15 most important Innovation Theories your company should be using

By |2017-07-26T19:06:23+11:00July 21st, 2017|Innovation|20 Comments

Every company says that innovation is important, and that they value the ideas of their people. In fact, creativity is becoming a core skill which companies know they need in the future. Yet the problem lies in the fact that so few established companies actually know how to go about getting value out of their [...]

6 07, 2017

Podcast #016 Tony Ulwick – Origin of the “Jobs to be done” innovation theory

By |2017-07-07T09:23:54+11:00July 6th, 2017|Podcasts|0 Comments

In this episode of the Idea to Value podcast, we speak with Tony Ulwick, CEO of Strategyn and the person who introduced the world to the Jobs to be Done theory of innovation. Topics covered in this episode: His initial experience of failure at IBM with the PC Junior and how it triggered the search for the process to [...]