Podcast S4E81: John Carter – Overcoming the hurdles of designing new technology

By |2020-08-02T20:08:17+02:00October 8th, 2020|Podcasts|0 Comments

In today's episode of the Idea to Value podcast, we speak with the creator of the Bose Noise-cancelling headphones, John Carter. We discuss how challenging it is to develop completely new technology, the difficulty in describing its value and marketing it, and getting buy in for innovation processes in your company. Topics covered in today's [...]