loss aversion

30 03, 2021

That stressful feeling you may be experiencing due to Lockdown is loss

By |2021-03-30T20:45:00+02:00March 30th, 2021|Inspiration|0 Comments

Have you recently seen the end of the tunnel of COVID lockdowns, only for it to get worse? This recently happened in Germany, and it is causing depression in a lot of people. Throughout December, January and February, nearly the entire country was in a lockdown, and people have been patiently waiting for the infection [...]

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11 03, 2018

How to defeat “Loss Aversion” – the #1 reason why middle managers kill innovation

By |2018-03-14T20:59:39+01:00March 11th, 2018|Innovation|7 Comments

In this article, you are going to learn exactly what Loss Aversion is, why is creates crippling fear in middle managers and decision-makers, and a simple model for how you can reframe your company's thinking which encourages more innovation projects to thrive. A few weeks ago, I was leading a discussion at Deloitte about exactly [...]

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