How to defeat “Loss Aversion” – the #1 reason why middle managers kill innovation

By |2018-03-14T20:59:39+11:00March 11th, 2018|Innovation|3 Comments

In this article, you are going to learn exactly what Loss Aversion is, why is creates crippling fear in middle managers and decision-makers, and a simple model for how you can reframe your company's thinking which encourages more innovation projects to thrive. A few weeks ago, I was leading a discussion at Deloitte about exactly [...]